In other words, it reflects exactly how successfully the campaign is producing exposure. A reduced CPM generally suggests that the system sees the advertisement as high-quality and appropriate, making it more affordable to disperse at scale. Social Share of Voice (SSoV) tracks how typically your customer's brand name is mentioned https://measuresocialmediapostrea78888.wikiusnews.com/1584265/measure_linkedin_blog_post_efficiency_checklist