Looking for a refinement to B2B marketing? ABM Lead Generation is applicable where you are targeting a handful of high-value accounts with customized campaigns. Identification of the key decision-makers, followed by content tailored to the need, will increase engagement and conversion levels. This is a more strategic approach. Broad outreach is out, and it is all about the quality eng... https://demandifymedia.com/abm-or-lead-generation/